Better Content, click through the first

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Brands are given higher positioning these days. So, focus on building brand links rather than just anchor texts. If the content around the posts, articles, pages, etc. is relevant, the SEs are smart enough to know what to rank you for. It has been long since Google started treating subdomains as internal links rather than independent URLs. So, choose subdomains accordingly and include your targeted keywords while naming, which is good SEO practice. It is going to be of critical importance in the year 2012 which sites you choose for link building. It should not be with poor content and should not be thin. You have to value the sites to get backlinks from carefully. 

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1) For Better Title, take a look at top 3 Titles and understand their strengths and weaknesses. Check if they are providing what they are promising. Moreover, listed titles like (10 steps, 8 ways, 3 reasons, etc.) take advantage over others in SERP's. You can simply add a little to your Title to make it easier, faster, new, more comprehensive and better.


2) For Better Content, click through the first couple of results and see what they are offering and where they are lacking. And accordingly plan an ideal post for your keyword.


Try to add unique information that other results don't have. Organize your post in a better way. Get to the point right away.  Not only does the analysis you conduct insure your result will be better, you can be completely confident that your post deserves to be the first result.



Google seem to be putting more emphasis to links from the actual content body of the page than the header, side navigation or footer links. Queries that need fresh results impact around 6-10% of the search results to a noticeable degree and the business websites that have news in their content will get benefit from this. Google seems to be paying more attention to the page content than the backlinks. They also say they are de-emphasizing the "exact anchor text" backlinks. This means you should look at altering your "exact anchor text" approach if you have not already done so.


Google will tend to rank official websites even higher on Google's result page. And this change is intended to provide the users with more relevant and authoritative results. 

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