Confuse the term Mobile Website

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Many people often confuse the term Mobile Website and subsequently between SEO and Mobile SEO. The mobile version of a website is primarily made to be displayed on WAP and mobile web browsers of old feature phones. For e.g., wap.yahoo.com is what you get when you try to access yahoo.com from WAP browser an onld  mobile phone. Latest smartphones such as iPhone 3G and many Android based phones are capable of displaying almost all website on the web except for some with heavy multimedia content which are subject to bandwidth capability of mobile devices. However, choice of serving a version on a particular device rests with the webmaster or owner of the website based upon the usability. Some website serve mobile version of their content to smartphone users since it is more user-friendly on the smaller screen. Hence, there isn’t much difference in SEO and Mobile SEO. The latt! er involves creating and optimizing the mobile version of the website for best user experience as the usability is integral part of SEO.


Negative Embedded Match type is a sophisticated form of keyword matching in AdWords which allows an advertiser to show ads for all the variations of a keyword (with suffix or prefix) but not the exact keyword itself. The syntax for using an negative embedded match term is -[keyword]. For e.g., if an advertiser sells GI Joe toys and comic books but does not want to appear for generic terms such as “GI Joe” as users could mean movie or animation, then he can use embedded match type i.e. –[gi joe]. His ads will appear for queries such as “gi joe toys”, “gi joe action figures”, “gi joe comics” etc.


Note: To more effectively use the Negative Embedded Match in your PPC campaign management, you can include the exact keyword in phrase match “keyword” and then in negative embedded match –[keyword] in same adgroup .

Ads Delivery Method

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Continuing with our Common but Confusing AdWords Options, given below are solutions for some of the more such options


Ads Delivery Method: Determine how quickly your ads are shown each day.


Standard: Show ads evenly over time
Accelerated: Show ads as quickly as possible
First option is the best choice as it will enable you to show the ads throughout the day rather than in the beginning only. This will enable you to reach a wide range and demographics of audience.


Networks: It provides options to select Search and Display network. By default both are selected. The decision to run your campaigns on content network depends upon your choice. You should select Search Partners as well in Search network along with Google as it will provide more exposure to ads. Content network provides much lesser clicks than Search network but offer lower CPC and wide range of ad formats. It is recommended that you create a separate campaign for the content network as keyword and ad requirements are bit different from search network.


Position Preference: This refers to which position your ad will display on the search results page. Use this option only if you are comfortable paying higher CPC and focused more on gaining traffic only. Adjusting bids and positions manually will provide much higher return on investment.


Not all local businesses serve their customers from a brick-and-mortar storefront. For example, some businesses operate from a home address. Others are mobile and have no central location (e.g. plumbers). If a local business serves customers at their locations, it can list its Service Area in Google Places – the area it’s willing to serve – on Google.

Google making changes in its local search algorithms

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Google 的貼牌冰箱（Google refrigerator） (Photo credit: Aray Chen)

With Google making changes in its local search algorithms, checking rankings for local business listings for geo-targeted terms is getting a bit difficult. Google also takes into account the searcher’s location and alter its search results to prefer local listings. So, searching for keyword “chicago pizza”, a person sitting in Chicago may get somewhat different results from a person sitting somewhere else. Sometimes, a person searching from outskirts, or suburbs, of major city do not get same results as a person searching from within city limits or center of city. However, there’s a way to determine local rankings with considerable accuracy. Google provide a Custom Location option in left hand s! ide menu options on search result pages (sometimes hidden under search Tools option). This lets you customize your search location. Make sure you are not logged into your Google account and disable personalization results based upon search activity.

Many Sites experience downtime while under maintenance or up-gradation. Most of these websites put up a temporary placeholder page informing visitors as to what has happened and when the site will be back. But this is not the best way to deal with search engine crawlers during the downtime. Most of the websites either return 200 Ok as server response code for their temporary page or show an 404 Error Page with 200 response code. Google has suggested webmasters to use 503 HTTP (service unavailable) server response code. an optional Retry-After header can be used to specify the estimated date and time when the downtime will be complete. For e.g., this code will somewhat look like

header(‘HTTP/1.1 503 Service Temporarily Unavailable’);

header(‘Retry-After: Sat, 8 Oct 2011 18:27:00 GMT’);

But be cautious not to use 503 response code for a very long time as it can eventually be seen as a sign that the server is now permanently unavailable and can result in us removing URLs from Google’s index.

There are times when its make sense to bid for your own brand keywords or company name in AdWords (or adCenter). Chances are that the CPC you will pay is not very high unless you have a world renowned brand name. Also, you will enjoy high Quality Score and therefore, may have to pay lesser CPC. Some of the situations when you should bid for top position, or above organic results, are mentioned below.

{1} You website does not have top position for brand keyword or company name due to SE penalty 

{2} Negative reviews come in top ranking results for the brand name queries

{3} Other companies are bidding for your brand keywords or optimizing their websites to appear in top organic rankings for your terms

{4}You want to create brand awareness. Sitelinks and Product extensions are best ways to do it.

{5}Capture additional traffic by dominating both organic and paid listings

Google Panda Update - Earning

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Recently Google announced a major algorithm update on how it ranks websites and this affected almost 12 % of the search engine results. "Panda Update" named after one of the Google's engineer was designed to get rid of low quality websites-websites with copied and low-value content that is of no use for the readers. At the same time, it aimed at providing better search engine rankings to the websites with original and informative content. With this update, it is now required to tweak your SEO strategies a bit in order to rank high is SERP. Focus on creating high-quality content for your website and you can use the Panda as an advantage.


Google has an Advanced location options which apply only to ads shown on the Google Search Network. Options include targeting users by their physical location, by search intent, or both. You can also exclude certain locations, either by physical location only, or by physical location and search intent. Search intent refers to location-specific terms in users search queries, such as san francisco bakery. Generally, the default settings are appropriate for the majority of advertisers. But in case you ship your product only to a limited geographical region, Or you are sure that customer outside a particular area is less likely to convert, you can disable the targeting using search intent. This will allow you to bring down the PPC cost although it may reduce the impressions as well.


PPC campaign for local businesses can be a bit different from the other larger businesses. For most local businesses, especially to start, I recommend using a geo-modified keyword campaign and then moving into setting up another campaign which is more of a keyword driven campaign rather than a geographically driven campaign (from a keyword standpoint). This is because starting out with a huge AdWords campaign can be overwhelming to a new user, which can lead to poor management and a poor account quality score right off the bat.

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• A Look At Some Great Search engine marketing Tips To Improve Your Site (freearticlesmania.com)