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Showing posts with label Anchor text. Show all posts
Showing posts with label Anchor text. Show all posts

Thursday, 19 January 2012

Contextual links are great source SERP

English: The three biggest web search engines
Image via Wikipedia




Bring your website a better online visibility with contextual link building. It is an effective strategy and studies show that people prefer clicking links in the content rather than clicking them in the navigation bar.


Contextual links are great source to climb up the search engine rankings within no time ---
1} You get quality links anchored in the text.
2} You get links from quality, unique content.
3} You get links through ethical approach that doesn't exploit Google TOS.
4} You get pertinent traffic to your website.
5} You get link popularity for search engine rankings.


Contextual link building is a powerful alternative to traditional link building — writing keyword rich articles that include an embedded link or links to your website. The reason contextual links are so powerful is because they are placed inside relevant content area of the website. Contextual links are more powerful as compared to standalone links as these links are:

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1} Keyword targeted links.
2} Surrounded by relevant content.
3} 100% legitimate & non-spammy.
4} Permanent and one-way backlinks.
5} SEO friendly links.
6} Comes from diverse content sources.
7} Comes through natural link building.
8} The more contextual links you get, the faster you’ll climb in the search engine results pages, or SERP's.


Contextual links are most powerful when it comes to increasing the ranking of the website and enhance traffic flow. Contextual link building is based on two important SEO facets: 


1) Appropriate anchor text
2) Content quality & relevancy


Contextual links boost website rankings on Google 10 times more effectively as compared to usual links in the following way:


1} Contextual links are placed within the content and are surrounded by the content.
2} Contextual links look natural to Google and hence search engine love such links.
3} Contextual links bring more direct visitors to website.
4} Contextual links pass more weight than usual links.
5} Contextual links don't get removed with time and are permanent one-way backlinks.
6} Focus on contextual link building instead of the conventional norms and see the difference in the rankings and traffic.
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Content is king


When doing link building, think quality, not quantity. One single, good, authoritative link can do a lot more than a dozen poor quality links, which can actually hurt your website. Today, I am going to share few SEO tips that are worth implementing:


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Content is king, so be sure to have good, well-written and unique content that focuses on your primary keyword or keyword phrase. Fresh content can help improve website rankings. Add new, useful content to your website on regular basis. Be sure links to your site and within your site use targeted keyword phrase. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even the domain name. Not only should your links use keyword anchor text, but the text around the links should also be related to the targeted keywords. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, website ranking.



Google is on a constant move and doing every possible update the keep their SERP's clean and free of spam. They have framed out where the most trusted links appear on the website: 


Content Section: Links present in this section are the most valuable and trusted. 


Header Section: These links are also valuable, as most of the sites don't engage in selling links here.


Side Navigation: Google tends to devalue these links especially external links due to large-scale abuse by link exchange.


Comment Section: This section can pass some value but due to constant spam they are of little value now.


Footer Links: These links are basically worthless.


Try getting links from the content section of the website as these are highly valued and have great impact on search engine rankings.



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What is considered as a bad link?


Right traffic for a website is like a staple diet!! Link Building is one such way that not only helps the website attract traffic but also improve the website ranking on search engines and link popularity. Here are few ways to build your website link popularity:  Excellent content on your site that provides value to your visitors will encourage links without your having to ask for them.  
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Participate in online forums that relate to your business. When you provide good advice to someone, a link to your web site in your signature line at the bottom of your posting is a valuable addition to your link popularity. Write guest posts for other niche related authority blogs and when article is posted, each one has a link back to your web site. 


It is true that all Link building efforts will not contribute to great rankings. Too many spammy links can even get you listed out of the SERP's. What is considered as a bad link? 


Too many links with same anchor text is considered bad, so go for mixed approach so that all links look natural.



Make sure that blog commenting you do are valid and relevant to the post and is not done just for fetching backlink.


Profile links from social media channels can result drop in rankings if thousands of profile links are created within few days.


Buying hundreds of links with same anchor text can get a penalty of dropping the website rankings.


Over optimization even with the Internal links can cause a drop in rankings.


Bottom line is that avoid links from bad neighborhood in order to avoid search engine penalties. Get quality links from within the unique content and make use of varied anchor texts to make it look natural.

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