Confuse the term Mobile Website

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Many people often confuse the term Mobile Website and subsequently between SEO and Mobile SEO. The mobile version of a website is primarily made to be displayed on WAP and mobile web browsers of old feature phones. For e.g., wap.yahoo.com is what you get when you try to access yahoo.com from WAP browser an onld  mobile phone. Latest smartphones such as iPhone 3G and many Android based phones are capable of displaying almost all website on the web except for some with heavy multimedia content which are subject to bandwidth capability of mobile devices. However, choice of serving a version on a particular device rests with the webmaster or owner of the website based upon the usability. Some website serve mobile version of their content to smartphone users since it is more user-friendly on the smaller screen. Hence, there isn’t much difference in SEO and Mobile SEO. The latt! er involves creating and optimizing the mobile version of the website for best user experience as the usability is integral part of SEO.


Negative Embedded Match type is a sophisticated form of keyword matching in AdWords which allows an advertiser to show ads for all the variations of a keyword (with suffix or prefix) but not the exact keyword itself. The syntax for using an negative embedded match term is -[keyword]. For e.g., if an advertiser sells GI Joe toys and comic books but does not want to appear for generic terms such as “GI Joe” as users could mean movie or animation, then he can use embedded match type i.e. –[gi joe]. His ads will appear for queries such as “gi joe toys”, “gi joe action figures”, “gi joe comics” etc.


Note: To more effectively use the Negative Embedded Match in your PPC campaign management, you can include the exact keyword in phrase match “keyword” and then in negative embedded match –[keyword] in same adgroup .

Service Area Listings Google

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Service Area Listings With An Address


Listings with a designated service area and a physical address appear the same on Google search results as results without a service area. Once a you click on the listing title, the information window that appears allows you to toggle service areas on and off by clicking ‘Show/hide service area’. By default, service areas are hidden. On the map itself, the listing appears as a red pin. If you’ve chosen ‘Show service area,’ the service area will appear as a see-through red shape.


Service Area Listings Without An Address


Listings with a designated service area and no address appear on Google search results with a red circle and the city the business is located in. Once you click on the listing title, the information window that appears allows you to toggle service areas on and off by clicking ‘Show/hide service area’. On the map, the listing appears as a red floating circle. If you’ve chosen ‘Show service area,’ the service area will appear as a see-through red shape.

Ads Delivery Method

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Continuing with our Common but Confusing AdWords Options, given below are solutions for some of the more such options


Ads Delivery Method: Determine how quickly your ads are shown each day.


Standard: Show ads evenly over time
Accelerated: Show ads as quickly as possible
First option is the best choice as it will enable you to show the ads throughout the day rather than in the beginning only. This will enable you to reach a wide range and demographics of audience.


Networks: It provides options to select Search and Display network. By default both are selected. The decision to run your campaigns on content network depends upon your choice. You should select Search Partners as well in Search network along with Google as it will provide more exposure to ads. Content network provides much lesser clicks than Search network but offer lower CPC and wide range of ad formats. It is recommended that you create a separate campaign for the content network as keyword and ad requirements are bit different from search network.


Position Preference: This refers to which position your ad will display on the search results page. Use this option only if you are comfortable paying higher CPC and focused more on gaining traffic only. Adjusting bids and positions manually will provide much higher return on investment.


Not all local businesses serve their customers from a brick-and-mortar storefront. For example, some businesses operate from a home address. Others are mobile and have no central location (e.g. plumbers). If a local business serves customers at their locations, it can list its Service Area in Google Places – the area it’s willing to serve – on Google.

Google Analytics supports Regular Expressions

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It is not a good idea to have a very large number of links in the website footer. Some websites simply put their entire HTML sitemap in their footer menu having hundreds of links in it. This could be seen as keyword stuffing or spamming by search engines and can lead to some form of penalty. Link to only the most important internal pages from footer, top or side menu. It is good idea to evenly distribute your links between these navigation menus. This was recently discussed by a Google representative in Webmasters Help Forum thread. It is always a good idea to provide a search functionality to users or a link to detaile! d HTML sitemap. 


Google Analytics supports Regular Expressions for performing complex filters, Goals, Segments or implementations. Regular expressions are special characters that match or capture portions of a field, as well as the rules that govern all characters in Analytics. The Regular expressions can be divided in four parts: Wildcards, Anchors, Grouping and Others. Discussed below is first section out of these. Rest of these will be covered in future posts.


Wildcards


. Matches any single character, letter, number or symbol (goo.gle matches gooogle, goodgle, goo8gle)


* Matches zero or more of the previous item. The default previous item is the previous character. (goo*gle matches gooogle, goooogle)


+ Just like a star, except that a plus sign must match at least one previous item (gooo+gle matches goooogle, but never google.)


? Matches zero or one of the previous item (labou?r matches both labor and labour)


| Lets you do an “or” match (a|b matches a or b)